"THE INTERNET IS BASED ON A LAYERED, END-TO-END MODEL THAT ALLOWS PEOPLE AT EACH LEVEL OF THE NETWORK TO INNOVATE FREE OF ANY CENTRAL CONTROL. BY PLACING INTELLIGENCE AT THE EDGES RATHER THAN CONTROL IN THE MIDDLE OF THE NETWORK, THE INTERNET HAS CREATED A PLATFORM FOR INNOVATION."
- Vinton Cerf, One of the founding fathers of the Internet (TCP/IP Protocols)
Prism Web to Distribution™


Prism Web to Distribution™ is a Web based On-demand marketing automation solution focused on enabling users (often sales and marketing personnel or advertising/marketing agencies) the ability to drive personalized cross media campaigns to reach prospects and customers in real time. Provided as a Software as a Service (SaaS) model, Prism Web to Distribution™ provides a user centric approach that is highly secure, branded to each client and customized to each client’s business rules and marketing requirements.


In today’s challenging business environment marketers can not afford to miss out on converting an opportunity or inquiry into revenue and at the same time they need to create awareness and product interest with a high degree of focus and relevance leveraging a micro marketing approach to reduce waste and increase ROI of marketing spend. To be successful, marketers need to get relevant and timely information to a prospect or customer with a high degree of relevance and in a format that they prefer. Prism Web to Distribution™ provides the framework and functionality to drive the execution of cross media communications leveraging your preferred strategies and data. We also provide the option of adding our leads and data list module into any Prism Web to Distribution™ instance that is dedicated to select users and aligned to their data requirements.


Data management is controlled by users within their assigned or account databases aligned with the organizations data and business information. When a user wants to initiate a campaign they can upload or identify their targets and have the system automate media format based on known user preferences and opt in. The user can add their targeted messaging in their data sheet for each recipient or can do in groups within the data template. When developing a campaign the solution will also generate PURL’s based on predetermined business rules for domain convention and conflict resolution (example www.4prismdc.com/johndoe). Once the user is engaged online via their PURL the personal web pages will have predetermined sequences based on click through and or answers provided by the recipient. All interaction data between email, personal web sites/landing pages and direct mail call to action are tracked via the Prism Web to Distribution™ marketing console.

Prism Web to Distribution™ empowers sales and marketing professionals to leverage trigger marketing based on the universal slogan of "right customer, right offer, right channel, right time". Most likely your organization is already producing some elements of cross media but most likely not synchronized through a central console that helps you more effectively manage and track your efforts and success.

Business Benefits
1.Automate lead and marketing follow up leveraging highly relevant and timely communications
2.Scalable implementation
3.Be Data Rich and Information Rich
4.Increase lead conversion, customer acquisition and customer loyalty
5.Increase sales and marketing productivity
6.Increase utility and benefit of marketing assets
7.Increase the value of interactions with more user data to drive future promotions and offerings
8.Reduce unnecessary or wasteful marketing spend
9.Reduce obsolescence and poor asset/campaign performance
10.Increase enterprise CRM effectiveness
11.Software as a Service (SaaS) reduces IT risk, management and expenses
12.Maximize your CRM initiatives and transform your company to a customer centric organization

 For a Personal Consultation and Presentation on How Your Organization Can Benefit from Prism Web to Distribution™ click here.

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